Insights

42-year Australian media company distinguishes independent audience measurement from the science of Attention

Early detection dramatically improves prostate cancer survival outcomes. Explore why the channels used to reach men may influence whether awareness becomes action.

Beyond the headline statistics, Australia's sexual health data reveals ongoing gaps in prevention and equitable access to care.

Exploring how bathroom media influences mental health communication, privacy, and help-seeking behaviour.

Recruitment performance varies despite strong reach. Attention influences how audiences understand roles and progress to application, with sustained attention supporting higher conversion.

Bowel cancer is highly preventable, yet screening participation in Australia remains low. Behavioural and cultural barriers continue to limit engagement. More effective communication may help convert awareness into action.

Australia faces a winter flu surge each year, with vaccination gaps and rising cases challenging public health This article explores evidence-based prevention strategies and bathroom advertising to boost hygiene and vaccination uptake.

Domestic violence is learned and socially reinforced, carrying serious social and economic costs. Prevention through early intervention and behavioural change offers the most effective long-term solution.

Menopause affects women physically, emotionally, and cognitively. Trusted spaces like bathroom advertising can educate, support, and normalise conversations around this life stage.

How CA have reshaped the power of attention, accountability, and data in public health messaging. With projects like DonateLife and metrics like aCPM, Peter highlights why Bathroom Advertising is stronger than ever.

Suicide risk peaks in warmer months and is higher in men, young women, and remote areas. Targeted messaging with QR codes provides discreet access to support when it’s most needed.

As Australia ages, road safety risks evolve. Paired with ongoing behaviours like distraction and impaired driving, targeted messaging in high-attention environments becomes essential for driving safer choices.

Most ads go unseen or ignored, wasting millions in media spend. Convenience Advertising captures attention where others fail, delivering longer exposure, higher recall, and stronger engagement through distraction-free bathroom environments.

Despite being a basic health need, menstruation remains financially and socially challenging for many Australians. Share the Dignity's 2024 survey reveals a national crisis in access and stigma.

Active attention drives better recruitment results than reach, especially for government and community roles.

Australia’s road toll is rising. We deliver targeted safety messages in pubs, clubs, and bars to reach people at the moment it matters most.

Between August and October 2024, CA and Women’s Health Victoria used CAQR codes in high-traffic areas to boost menopause and reproductive health engagement, generating 450+ interactions.

Women’s health is a priority. Convenience Advertising drives change through workplace policies and partnerships, turning awareness into real action.

2024 saw 364,894 flu cases, a 26% increase from the 288,956 reported in 2023. This sharp rise has reignited concerns about flu preparedness.

Over 43,000 QR code scans, yielding an impressive conversion rate of nearly 19% over 9 months.

Over 12 years, Peter has excelled in operations and client partnerships, becoming a trusted expert in bathroom messaging on public health issues.

The holiday season is a whirlwind of shopping, socialising, and travelling, creating prime opportunities for brands to connect with consumers.

Australia’s summer is a season to be enjoyed, but it also brings with it significant health and safety challenges.

Harnessing Out of Home (OOH) as an advertising format reach your goals throughout the marketing funnel.

What the world’s best marketing, advertising and creative minds think about the latest industry developments, and what’s over the horizon.

Behaviour Change Scientist, Dr Rory Gallagher, talks about designing effective public health campaigns.

Discover why messaging in public bathrooms has been such a powerful channel for engaging Australians to seek help for mental health challenges.

Bathroom advertising offers marketers the chance to engage with audiences in a private, distraction-free setting.

The Australian company that pioneered bathroom advertising around the world, has just turned 40.

As cookies become a thing of the past, OOH is engrained in the future.

In 2023, there were 252,296 notifications of lab-confirmed influenza.

"Any rise in STIs is bad news, but rising STIs against a backdrop of decreased testing, is particularly concerning"

Q&A with Anna Validas, CEO of Convenience Advertising

Up by 7.3% since 2022, we lost 1,266 people on our roads in 2023.

Summarising results-driven case studies that demonstrate the effectiveness of bathroom advertising, its natural ability to garner active attention and drive measurable outcomes.

For 15 years, Convenience Advertising has helped Beyond Blue raise awareness of depression and anxiety across Australia.

Find out how the privacy of bathroom advertising facilitated Jess to become a registered organ donor.

See the scale, impact and possibility of our channels by watching this 2-minute video.