Campaign Evaluations & Research

Since 1984, Convenience Advertising has had 110+ campaigns independently researched and evaluated.

Below are a selection of studies proving the effectiveness of the Convenience Advertising channel:

• City of Greater Dandenong: Public Drinking 2010
• City of Greater Dandenong: Public Drinking Australian & New Zealand Marketing Academy (ANZMAC) Paper 2010
• Crime Prevention Victoria: Drink Spiking 2005
• Crime Prevention Victoria: Drink Spiking 2002
• Health Protection Agency: Binge Drinking 2007
• Western Australian (WA) Police - Alcohol & Drug Co-ordination Unit: Drink Spiking Awareness 2003

• Riverside County: Breastfeeding Advocacy & Education Narrowcast Program 2001

• Irish Mid Western Health Board: Cervical Screening Program 2003
• Prostate Cancer Foundation of Australia (PCFA): Convenience Advertising Campaign 2012
• Prostate Cancer Foundation of Australia (PCFA): Support Group Awareness 2013

• Continence Foundation of Australia: "1 in 3 New Mothers" Campaign 2003

• Australian Government & Victorian Government: COVID-19 Messaging 2021
• Australian Government & Victorian Government: COVID-19 Narrowcast Messaging Research Study 2021

• Crohn’s and Colitis Australia: "#IntoTheOpen" Narrowcast Campaign

• Australian Drug Foundation: Drug Driving 1994

• Mersey Drug Training & Information Centre: Drug Information Campaign 1994
• Trimbos Institute: Cannabis Campaign 1997
• Trimbos Institute: Cannabis Campaign 1996
• Trimbos Institute: Cannabis Campaign Summary 1996

• Addiction Research Institute: G Line Problem Gambling 1999
• Department of Health & Human Services (DHHS): Tasmania Problem Gambling 2010
• Department of Human Services (DHS): Problem Gambling 2003
• Department of Human Services (DHS): Problem Gambling 2005

• Eaglehawk Dandenong Road Media: "Start With" Street Activation Report

• Australian Injecting & Illicit Drug Users League (AIVL): National Hepatitis C Education & Prevention Program (Drug Use) 2002
• City of Melbourne: Hepatitis C Programme 2004

• DonateLife: Year 2 Narrowcast Messaging 2024
• DonateLife: Year 1 Narrowcast Messaging 2022

• Crisis Pregnancy Agency Ireland: Convenience Advertising Campaign 2003

• Department of Human Services (DHS): "Condom, Aussie, Condom" Safe Sex Promotion Campaign 2006
• Marie Stopes: Safe Sex Snake Condom Promotional Campaign 2008
• Welsh Assembly Government: STI Campaign 2002

• Department of Human Services (DHS): Chlamydia Prevention 2004
• International Journal of STD and Aids: Evidence for the effectiveness of a Chlamydia Awareness Campaign 2007
• Queensland Department of Health: Narrowcasting Chlamydia Education 2001

• Commonwealth Department of Health: National Gay/Bisexual HIV/AIDS Education Campaign 1991
• Commonwealth Department of Health: Travelsafe (HIV prevention) Thai Pilot Program 1995
• Department of Health: "Discreet Life" HIV Testing Targeting Heterosexual Men Who Have Sex with Men (MSM) Campaign NSW 2020
• Department of Community Service & Health: AIDS Prevention Strategy 1989
• Federal Department of Health, Housing and Community Services: Travel Safe Campaign 1993
• Federal Dept of Health: "Travel Safe" HIV Campaign 2007
• Victorian AIDS Council: "Check It Out" Campaign 2005

• Department of Health Ireland: Convenience Advertising Medium & Health Promotion Unit Messages 1992
• Department of Community Services and Health: HIV/AIDS Messages on Irish University Campuses 1991

• Bavarian State Ministry for Work, Social Order, Families, Women and Health: HIV/AIDS Prevention Campaign 1994

• Netherlands Institute for Alcohol and Drug Use (NIAD): AIDS/HIV Prevention Messaging among "Risk Taking" Youth 1995

• Department of Health Ireland: Convenience Advertising Medium and Health Promotion Unit Messages 1992
• Health Promotion Agency Northern Ireland: HIV/Safe Sex Education Campaign 1996 
• Health Promotion Agency Northern Ireland: HIV, AIDS & Sexual Health Educational Programme in Further Education Colleges & Universities in Northern Ireland

• The Public Health and Social Development Foundation Russia: HIV Prevention in Educational Institutions 2006

• Health Education Board of Scotland: AIDS-Related Advertising in Further Education Colleges/Universities in Scotland 1993
• Health Education Board of Scotland: HIV/AIDS Prevention Toilet Poster Initiative 1992
• Health Education Board of Scotland: Universities & Colleges Convenience Advertising Research Report 1999

• AIDS Action Committee USA: HIV Prevention Narrowcasting Campaign Targeting Gay and Bisexual Men 1996
• Gay Men's Health Crisis Inc, New York City: Narrowcasting HIV Prevention Campaign Targeting Gay and Bisexual Men 1996
• San Francisco AIDS Foundation: Narrowcasting HIV Prevention Campaign Targeting Gay & Bisexual Men 1995

• Health Funding Authority, New Zealand: X-Smoker Programme 1999
• Health Funding Authority, New Zealand: X-Smoker Programme Summary 1999
• Health Funding Authority, New Zealand: X-Smoker Programme Summary #2 1999

• City of Melbourne: Housing Estates Sharp Safe (Syringe Disposal) Messages

• Australian Government Office of the Status of Women: "Read My Lips" Campaign (Prevention of Violence Against Women) 1992

• Australian Drug Foundation: Alcohol & Drugs Workplace Christmas Campaign 1995

• Johnson & Johnson: Carefree & Stayfree Sanitary Products 1999
• Libra Slims: Convenience Advertising Campaign 2004

• Department of Sociology, Australian National University: Harm Reduction & Communication - The Convenience Advertising Strategy 1992
• Health Sponsorship Council: Youth Research - Attitudes to Smoking & Poster Design Concept Testing 2004