Campaign Evaluations & Research

Since 1984, Convenience Advertising has had 110+ campaigns independently researched and evaluated.

Below are a selection of studies proving the effectiveness of the Convenience Advertising channel.

If you would like access to any of these reports, please fill in the form at the bottom of the page. 

• City of Greater Dandenong: Public Drinking 2010
• City of Greater Dandenong: Public Drinking Australian & New Zealand Marketing Academy (ANZMAC) Paper 2010
• Crime Prevention Victoria: Drink Spiking 2005
• Crime Prevention Victoria: Drink Spiking 2002
• Health Protection Agency: Binge Drinking 2007
• Western Australian (WA) Police - Alcohol & Drug Co-ordination Unit: Drink Spiking Awareness 2003

• Riverside County: Breastfeeding Advocacy & Education Narrowcast Program 2001

• Irish Mid Western Health Board: Cervical Screening Program 2003
• Prostate Cancer Foundation of Australia (PCFA): Convenience Advertising Campaign 2012
• Prostate Cancer Foundation of Australia (PCFA): Support Group Awareness 2013

• Continence Foundation of Australia: "1 in 3 New Mothers" Campaign 2003

• Australian Government & Victorian Government: COVID-19 Messaging 2021
• Australian Government & Victorian Government: COVID-19 Narrowcast Messaging Research Study 2021

• Crohn’s and Colitis Australia: "#IntoTheOpen" Narrowcast Campaign 2015

• Australian Drug Foundation: Drug Driving 1994
• Roads & Traffic Authority: Drink Driving Pub Posters 1996

• Australian Drug Foundation: Reducing Drug Use in Truck Drivers 1994
• Mersey Drug Training & Information Centre: Drug Information Campaign 1994
• Trimbos Institute: Cannabis Campaign 1997
• Trimbos Institute: Cannabis Campaign 1996
• Trimbos Institute: Cannabis Campaign Summary 1996
• Trimbos Institute: Responsible Serving of Cannabis Netherlands 1998

• Addiction Research Institute: G Line Problem Gambling 1999
• Department of Health & Human Services (DHHS): Tasmania Problem Gambling 2010
• Department of Human Services (DHS): Problem Gambling 2003
• Department of Human Services (DHS): Problem Gambling 2005

• Eaglehawk Dandenong Road Media: "Start With" Street Activation Report 2013
• Irish Heart Foundation: Healthy Heart Campaign 1998

• Australian Injecting & Illicit Drug Users League (AIVL): National Hepatitis C Education & Prevention Program (Drug Use) 2002
• City of Melbourne: Hepatitis C Programme 2004
• City of Melbourne: Hepatitis C Summary 2005

• DonateLife: Year 2 Narrowcast Messaging 2024
• DonateLife: Year 1 Narrowcast Messaging 2022

• Crisis Pregnancy Agency Ireland: Convenience Advertising Campaign 2003
• Crisis Pregnancy Agency Ireland: Focus Group Results 2003

• Central Regional Health Authority: NZ Safe Sex Alcohol Review 1996
• Department of Health Ireland: Sexual Health Posters in Entertainment Venues 1996
• Department of Human Services (DHS): "Condom, Aussie, Condom" Safe Sex Promotion Campaign 2006
• Marie Stopes: Safe Sex Snake Condom Promotional Campaign 2008
• NSW Health Department: Travellers Sexual Health Program 1999
• Safe Sex & Alcohol: New Zealand 1996
• Welsh Assembly Government: STI Campaign 2002

• Department of Human Services (DHS): Chlamydia Prevention 2004
• Health Promotion Unit Ireland: STI Campaign Presentation 2005
• Health Promotion Unit Ireland: Chlamydia Evaluation 2005
• International Journal of STD and Aids: Evidence for the effectiveness of a Chlamydia Awareness Campaign 2007
• Queensland Department of Health: Narrowcasting Chlamydia Education 2001

• Australian National University: AIDS Messages on 2 Australian University Campuses 1990
• Commonwealth Department of Health: National Gay/Bisexual HIV/AIDS Education Campaign 1991
• Commonwealth Department of Human Services: STDs and Young Heterosexuals Qualitative Findings 1994
• Commonwealth Department of Health: Travelsafe (HIV prevention) Thai Pilot Program 1995
• Department of Community Service and Health: AIDS Education Campaign Australian National University 1989
• Department of Health: "Discreet Life" HIV Testing Targeting Heterosexual Men Who Have Sex with Men (MSM) Campaign NSW 2020
• Federal Department of Health, Housing and Community Services: Travel Safe Campaign 1993
• Federal Dept of Health: "Travel Safe" HIV Campaign 2007
• Victorian AIDS Council: "Check It Out" Campaign 2005

• Department of Community Services and Health: HIV/AIDS Messages on Irish University Campuses 1991
• Department Community Service and Health: AIDS Education Messages on Irish University Campuses 1999
• Department of Health Ireland: Convenience Advertising Medium & Health Promotion Unit Messages 1992
• Health Promotion Unit Ireland: HIV/AIDS Young People in Low Socio-Economic Areas 1996

• Bavarian State Ministry for Work, Social Order, Families, Women and Health: HIV/AIDS Prevention Campaign 1994

• Netherlands Institute for Alcohol and Drug Use: AIDS/HIV Prevention Messaging among "Risk Taking" Youth 1995
• Netherlands Institute for Alcohol and Drugs: Dutch Dick Heads HIV/AIDS 1995

• Department of Health Ireland: Convenience Advertising Medium and Health Promotion Unit Messages 1992
• Health Promotion Agency Northern Ireland: HIV/Safe Sex Education Campaign 1996 
• Health Promotion Agency Northern Ireland: HIV, AIDS & Sexual Health Educational Programme in Further Education Colleges & Universities in Northern Ireland 1994
• Health Promotion Agency Northern Ireland: HIV/AIDS Education Campaign in Universities and Colleges Full Report 1994
• Health Promotion Agency Northern Ireland: Sexual Health Campaign for Young People 1996

• The Public Health and Social Development Foundation Russia: HIV Prevention in Educational Institutions 2006

• Health Education Board of Scotland: AIDS-Related Advertising in Further Education Colleges/Universities in Scotland 1993
• Health Education Board of Scotland: HIV/AIDS Prevention Toilet Poster Initiative 1992
• Health Education Board of Scotland: Universities & Colleges Convenience Advertising Research Report 1999

• AIDS Action Committee USA: HIV Prevention Narrowcasting Campaign Targeting Gay and Bisexual Men 1996
• Clark County Health District USA: HIV Narrowcast Program 1998
• Gay Men's Health Crisis Inc, New York City: Narrowcasting HIV Prevention Campaign Targeting Gay and Bisexual Men 1996
• San Francisco AIDS Foundation: Narrowcasting HIV Prevention Campaign Targeting Gay & Bisexual Men 1995

• Health Funding Authority, New Zealand: X-Smoker Programme Summary #2 1998-1999
• Health Funding Authority, New Zealand: X-Smoker Programme 1999
• Health Funding Authority, New Zealand: X-Smoker Programme Summary 1999
• Health Funding Authority, New Zealand: X-Smoker Programme Summary #2 1999

• City of Melbourne: Housing Estates Sharp Safe (Syringe Disposal) Messages 2000

• Australian Government Office of the Status of Women: "Read My Lips" Campaign (Prevention of Violence Against Women) 1992

• Australian Drug Foundation: Alcohol & Drugs Workplace Christmas Campaign 1995

• Johnson & Johnson: Carefree & Stayfree Sanitary Products 1999
• Johnson & Johnson: Monistat Evaluation 2005
• Libra Slims: Convenience Advertising Campaign 2004

• Department of Sociology, Australian National University: Harm Reduction & Communication - The Convenience Advertising Strategy 1992
• Health Sponsorship Council: Youth Research - Attitudes to Smoking & Poster Design Concept Testing 2004
• Narrowcasting Harm Reduction: Australia, NZ and Netherlands Research Review
• RMIT: Thesis Evaluation of Bathroom Advertising 2001