Celebrating Progress: Women’s Health and Gender Equality in Australia

International Women’s Day has become an annual exercise in recognition, one day of the year in which the global community acknowledges the contributions of women across sectors, disciplines, and histories.

As a proud Victorian, it’s been great to see real, strategic investment in women’s health and gender equality, not just in rhetoric, but in policy and action. The $153 million commitment from the Victorian Government to address endometriosis, pelvic pain, and menopause support is a major step toward embedding women’s health as a priority rather than an afterthought. The establishment of the Women’s Health Advisory Council ensures that this investment is informed, impactful, and built for long-term change.

At Convenience Advertising, we’re aligned with this momentum; our new Women’s Health Policy takes this beyond advocacy and into structural change, offering tangible workplace support for menstruation, menopause and chronic health through flexible work arrangements and dedicated leave. It’s a deliberate move to destigmatise women’s health in professional spaces and set a new standard for inclusivity and well-being at work. We’re committed to normalising and prioritising women’s health by actively collaborating with leading organisations, advocacy groups, and industry experts. Through these partnerships, we help amplify critical health messaging, ensure equitable access to resources, and contribute to evidence-based, impactful solutions.

Convenience Advertising and Women’s Health Victoria

From August to October 2024, Convenience Advertising worked with Women’s Health Victoria to deliver the In My Prime and 1800 My Options programs.

The In My Prime program connected Victorian women over 50 with accessible, evidence-based menopause education. A carefully curated QR code placement strategy ensured that both metropolitan and regional communities, where menopause-specialist healthcare remains scarce, had instant access to vital resources.

The result?

287 direct CAQR code engagements within the first campaign flighting, marking a tangible shift toward informed, proactive menopause care.

Similarly, the 1800 My Options bathroom program has helped to shift the narrative around reproductive health accessibility, ensuring that women, regardless of geography, can access confidential, stigma-free information on contraception, pregnancy options, and abortion services in seconds.

With strategically placed CAQR codes in high-visibility venues like shopping centres and universities, key locations where women are most likely to seek information, these placements played a crucial role in directing them to essential healthcare services.

In just one flighting, 163 direct QR code interactions demonstrated the power of targeted, action-driven health messaging within the locus of risk.

From Awareness to Action: Health Messaging That Works

At Convenience Advertising, we’re proud to work beyond the symbolism and toward meaningful, tangible solutions. Women’s health deserves more than just conversation, it deserves action.