How bathroom advertising helped No To Violence achieve a 500% increase in calls to their hotline

No to Violence (NTV) works with men who use family violence, and the sector that supports them, to change their abusive and violent behaviour. Its vision is a world free from male violence.

For nearly 30 years, NTV has specialised in effective, evidence-informed engagement with men, and successfully developed safe and effective interventions for men who perpetrate family violence.

Domestic violence is a major health and welfare issue in Australia, affecting people of all ages and walks of life. In Australia, on average, one woman per week is murdered by her current or former partner.

Tasmania witnessed a 20% increase in the number of domestic violence incidents being reported to police, acknowledging that many more cases were still not being reported.

As domestic violence is a sensitive subject, NTV needed to spread awareness of its services within the male community in a discreet manner, while still reaching as many men as they could.

Bathrooms were identified as an appropriate and relevant venue to raise awareness of the services offered by the Men’s Referral Service in a private way.

The purpose was to raise awareness and promote the services of the Men’s Referral Service, including phone counselling, men’s behaviour change program referrals and workforce development. The call to action encouraged men who resonated with the message to seek help by calling the Men’s Referral Service hotline.

• Venues: Medical centres, Centrelink offices, universities, shopping centres, pubs, clubs
• Locations: NSW & Tasmania

“It wasn’t until we engaged with Convenience Advertising that we saw a huge shift in the general publics’ understanding of our service provision. Without Convenience Advertising’s unwavering commitment to narrowcasting and networking, we wouldn’t have launched two successful advertising campaigns in NSW and Tasmania.

Post-campaign in NSW, we saw a 200% increase in calls to our Men’s Referral service! In our 25 years of operating, we’ve genuinely never seen anything like this.

We highly recommend Convenience Advertising!”

– Camille Gierck, Communications Officer, No to Violence