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Case Study Midnight Health

How Midnight Health generated a 400% return with Convenience Advertising

Case Study – Midnight Health: YoulyIndustry · Consumer Health

About Midnight Health: Youly

Youly is an online healthcare portal founded by Midnight Health, which empowers women with fast, convenient and discreet access to treatments and prescriptions.

With GP and hospital wait times on the rise, Youly is a professional service which provides women with fast access to high quality health care, delivered by an experienced Australian-based medical team.


Midnight Health required a discreet, targeted and measurable way of promoting Youly, which supports women experiencing sensitive health issues including sexual health, weight loss, skin conditions and smoking.


Female bathrooms were identified as a targeted, high impact environment to raise awareness of the services offered by Youly in a private way.

  • Venues: Pubs, Hotels, Clubs
  • Locations: QLD, NSW, VIC


“It's been an exceptional experience collaborating with Convenience Advertising, to diversify our media mix. Their ability to work at pace, provide valuable insights, and aid in forming a strategic approach have been invaluable as we grow our brands.

Conads have provided us an opportunity to connect directly with various audiences and we're excited to continue testing and exploring with their support and input.”

– Steph Potter, Performance Media Manager, Midnight Health


  • 400%

    return on advertising spend
  • 70%

    immediate response
  • 30%

    long term response