Narrowcasting

nar-oh-kast verb. 1. Convenience Advertising is a method designed to carry focused messages to specific target groups in a highly effective manner. It can be contrasted with mainstream advertising, which uses TV, radio or billboards to display messages, by pointing out that these strategies broadcast while Convenience Advertising narrowcasts.

Dr. Stephen Mugford, Department of Sociology, Australian National University, Canberra, 1991.

Targeted Audiences

Shoppers, young people, families, travellers, students
and more targeted audiences to suit your needs.

The Captive Audience

Our bathroom media allows advertisers to segment
by venue, media, location, and gender.

Unique Spaces

From Sydney to Galiwinku, we’ve partnered with more than 5,000 placed based locations throughout Australia including 3,000 licensed premises, more than 100 shopping centres, more than 50 universities and TAFEs and more than 40 airports amongst other unique spaces to reach your target audience.

Comprehensive Reporting

Full campaign reports designed with the client in mind,
provide full disclosure on all your campaign elements.

How We Work

Action

Designing and creating a cost-effective strategy ensuring the primary targeted audience is reached in a private environment where high unprompted recall rates of the message can be achieved.

Destination

Many of our customers say our premium sites and measurable results offer true value for money. We’ve even been told it would be inconceivable to develop a campaign without our involvement from the outset!

Cause

The call to action may include raising awareness of a public health issue or driving sales through product knowledge of a commercial item.

Intention

To achieve high unprompted recall rates of the message and encourage the intended call to action (behavioural and attitudinal change).

Our Research

 

Over 100 independent evaluations and commercial research
on the Convenience Advertising methodology have found:

%

of people reached will recall the message without prompting on average

%

of people will find the messages in the bathroom relevant to them

times is the average number of visits to the bathroom by men during an average drinking session

exclusively contracted venues reaching over 15 million patron visits each week

 

 

30 Reasons to Think Convenience Advertising

Latest News

What Our Customers Say

Many of our customers say our premium sites and measurable results offer true value for money. We’ve even been told it would be inconceivable to develop a campaign without our involvement from the outset!

Expanded Higher Education Network

Welcome aboard our two new university partners. The University of Sydney and Wollongong University. Both of these prestigious institutions rank among the top 2% of universities worldwide.

Evidence Based Quality Reporting

Detailed campaign reports provided with each client in mind. Our comprehensive reports capture all campaign elements. Installation, key incremental periods, tech add-ons and finalisation.

Ambient Media Campaign Decals

To alert locals of the whereabouts of Sydney Waters newly installed drinking fountains, Liverpool and Burwood councils launched a footpath stencil campaign in different languages to guide residents towards the fountains.

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