The Captive Audience

Our bathroom media allows advertisers to easily segment their market by venue type, location, and gender, reducing their cost per thousand, and allowing for direct, private communication to help influence behavioural change.

Case Studies

Target Audiences

Shoppers, young people, families, travellers, students and more targeted audiences to suit your needs.

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Unique Spaces

From Sydney to Galiwinku, we’ve partnered with more than 5,000 placed based locations throughout Australia including 3,000 licensed premises, more than 100 shopping centres, more than 50 universities and TAFEs and more than 40 airports amongst other unique spaces to reach your target audience.

Our Venues

Narrowcasting

nar-oh-kast verb. 1. Convenience Advertising is a method designed to carry focused messages to specific target groups in a highly effective manner. It can be contrasted with mainstream advertising, which uses TV, radio or billboards to display messages, by pointing out that these strategies broadcast while Convenience Advertising narrowcasts.

Dr. Stephen Mugford, Department of Sociology, Australian National University, Canberra, 1991.

How We Work

Action

Designing and creating a cost-effective strategy ensuring the primary targeted audience is reached in a private environment where high unprompted recall rates of the message can be achieved.

Destination

Once the target audience is identified the most relevant geographies, venue categories, venues and engagement tools are recommended.

Cause

The call to action may include raising awareness of a public health issue or driving sales through product knowledge of a commercial item.

Intention

To achieve high unprompted recall rates of the message and encourage the intended call to action (behavioural and attitudinal change).

Our Research

Over 100 independent evaluations and commercial research
on the Convenience Advertising methodology have found:

%

of people reached will recall the message without prompting on average

%

of people will find the messages in the bathroom relevant to them

times is the average number of visits to the bathroom by men during an average drinking session

exclusively contracted venues reaching over 15 million patron visits each week

30 Reasons to Think Convenience Advertising

Latest News

Healthscope Medical Centres

We’ve partnered with HealthScope Medical Centres to offer our clients more than 57 medical centres, specialist skin and breast clinics nationally. Reaching over 2.3 million patients every year across Australia.

Convenience Advertising Turns 30

In 2014, Convenience Advertising celebrated our 30th year birthday. From our simple beginnings at the back of a workshop, we have grown the medium to over 5,000 exclusively contracted venues nationally.

International AIDS Conference

Convenience Advertising had a booth at the 2014 International AIDS Conference. We showcased our rich history around HIV/AIDS awareness.

Air Safety Rules

Convenience Advertising Board Member Neil Hansford, authors a thought provoking article about pilot training and safety, originally published by the Herald Sun.

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