The Captive Audience

Our bathroom media allows advertisers to easily segment their market by venue type, location, and gender, allowing for direct, private communication to help influence behavioural change.

Case Studies

Targeted Audiences

Shoppers, young people, families, travellers, students and more targeted audiences to suit your needs.

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Unique Spaces

From Sydney to Galiwinku, we’ve partnered with more than 5,000 placed based locations throughout Australia including 3,000 licensed premises, more than 100 shopping centres, more than 50 universities and TAFEs and more than 40 airports amongst other unique spaces to reach your target audience.

Our Venues

Narrowcasting

nar-oh-kast verb. 1. Convenience Advertising is a method designed to carry focused messages to specific target groups in a highly effective manner. It can be contrasted with mainstream advertising, which uses TV, radio or billboards to display messages, by pointing out that these strategies broadcast while Convenience Advertising narrowcasts.

Dr. Stephen Mugford, Department of Sociology, Australian National University, Canberra, 1991.

How We Work

Action

Designing and creating a cost-effective strategy ensuring the primary targeted audience is reached in a private environment where high unprompted recall rates of the message can be achieved.

Destination

Once the target audience is identified the most relevant geographies, venue categories, venues and engagement tools are recommended.

Cause

The call to action may include raising awareness of a public health issue or driving sales through product knowledge of a commercial item.

Intention

To achieve high unprompted recall rates of the message and encourage the intended call to action (behavioural and attitudinal change).

Our Research

Over 100 independent evaluations and commercial research
on the Convenience Advertising methodology have found:

%

of people reached will recall the message without prompting on average

%

of people will find the messages in the bathroom relevant to them

times is the average number of visits to the bathroom by men during an average drinking session

exclusively contracted venues reaching over 15 million patron visits each week

 

 

30 Reasons to Think Convenience Advertising

Latest News

Shopping Centre Retail Networks

Reach out to audiences in more than 100 high foot traffic, premium and dynamic retail shopping centre environments. Gain access to over 10 million weekly shoppers nationally per week. High brand exposure.

The ALH Group

Let us help you reach out through Australia’s iconic bars, live music venues and restaurants, through the Australian Leisure and Hospitality Group. Spanning over 320 venues nationally reaching more than 850,000 visits each week.

Davo’s – “Man Therapy”

We are proud to be supporting Beyondblue’s “Davo’s Man Therapy” program. The Man Therapy program was created to provide mental health inspiration and support to Australia’s blue-collar workers.

Ambient Media Mirror Decals

CA offer a wide range of ambient media options to enhance the core A4 strategy. Mirror decals can be displayed in high traffic areas such as Sydney and Brisbane Airports. Find out more about our ambient offerings.

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