How We Work
Action
Designing and creating a cost-effective strategy ensuring the primary targeted audience is reached in a private environment where high unprompted recall rates of the message can be achieved.
Destination
Many of our customers say our premium sites and measurable results offer true value for money. We’ve even been told it would be inconceivable to develop a campaign without our involvement from the outset!
Cause
The call to action may include raising awareness of a public health issue or driving sales through product knowledge of a commercial item.
Intention
To achieve high unprompted recall rates of the message and encourage the intended call to action (behavioural and attitudinal change).
Our Research
Over 100 independent evaluations and commercial research
on the Convenience Advertising methodology have found:
%
of people reached will recall the message without prompting on average
%
of people will find the messages in the bathroom relevant to them
times is the average number of visits to the bathroom by men during an average drinking session
exclusively contracted venues reaching over 15 million patron visits each week
30 Reasons to Think Convenience Advertising
Latest News
What Our Customers Say
Many of our customers say our premium sites and measurable results offer true value for money. We’ve even been told it would be inconceivable to develop a campaign without our involvement from the outset!
CaptiVision our DOOH Advertising Platform
It’s here! CaptiVision, our new interactive digital platform is now installed across our network of bathrooms in Australia’s premium and high-traffic shopping centres and airports.
Evidence Based Quality Reporting
Detailed campaign reports provided with each client in mind. Our comprehensive reports capture all campaign elements. Installation, key incremental periods, tech add-ons and finalisation.
Ambient Media Campaign Decals
To alert locals of the whereabouts of Sydney Waters newly installed drinking fountains, Liverpool and Burwood councils launched a footpath stencil campaign in different languages to guide residents towards the fountains.