Case Studies and Campaigns

Go4Fun Case Study

 

THE ISSUE

Between 1985 and 1995 the rate of childhood overweight doubled and obesity tripled in Australia. Currently, 1 in 4 Australian children are considered to be overweight or obese. The Go4Fun program is a 10 week healthy lifestyle program for children aged 7 – 13 in NSW who are above a healthy weight range. The program is designed to address eating habits, fitness habits and the self-confidence of the child.

AIMS AND OBJECTIVES

The South Western Sydney Local Health District initiated the campaign to promote the Go4Fun program, providing details of the benefits and key locations of the program in the South Western Sydney region. The objective of the campaign was to drive participation and enrollment.

STRATEGY

A4 panels, accompanied by takeaway cards, were placed in two shopping centres in South Western Sydney. Signs were placed in both male and female bathrooms, with a skew towards the female audience to target mothers.

Download the Go4FuN Case Study here

Campaigns

Responsible Drinking Awareness Program

Client: DrinkWise Australia
Campaign: How to Drink Properly
Call to Action: Reach 18-24 year old drinkers and share the message of drinking in moderation
Note: The DrinkWise Australia campaign won two Australian Effie Awards, in the ‘Not-For-Profit / Cause Related Marketing’ category and ‘Most Original Thinking’.

White King Bleach Tablets Campaign

Client: Pental
Campaign: White King Bleach Tablets
Call To Action: To promote Pental’s new White King laundry powder tablet range to women in shopping centres.

Responsible Drinking

Client: VicHealth
Campaign: No Excuse Needed
Call to Action: To join the 61% of young Victorians who don’t drink to get drunk!

RMS Plan B Campaign

Client: Roads and Maritime Service
Campaign: Plan B
Call To Action: To make licensed venue patrons think ahead and prepare a Plan B before they start drinking.

HiPrex Campaign

Client: iNova Pharmaceuticals
Campaign: HiPrex
Call to Action: Promote HiPrex as the leading UTI consumer health product to women aged 18-54 years.

The Heart Foundation Remote Strategy

Client: The National Heart Foundation
Campaign: Warning Signs Remote Strategy
Call to Action: To reach people living in remote areas to raise awareness of the symptoms of a heart attack and to call 000 in hard-to-reach/remote areas such as Maningrida, Galiwinku, Birdsville, Coober Pedy, and Bourke.

PIRSA Fruit Fly Campaign

Client: Primary Industries and Regions SA (PIRSA)
Campaign: Fruit Fly Awareness
Call to Action: To reach travellers prior to entering the South Australian fruit fly exclusion zone to dispose of fruit and vegetables in rest stops, service stations and roadhouses in areas from Bordertown to the Nullabor.

Beyond Blue/Smiling Mind Mind the Bump Campaign

Client: Beyond Blue
Campaign: Mind Your Bump App promotion
Call to Action: To help women individuals and couple support their mental and emotional wellbeing in preparation for having a baby and becoming a new parent.

Vaccination And Immunisation Awareness

Client: Queensland Health
Campaign: On-Time Vaccination Matters
Call to Action: Highlightig the importance of vaccinating children on the vaccination due date.

Register To Be A Foster Carer

Client: Anglicare
Campaign: Big Hearts Needed
Call to Action: Call for Queesnlanders to make room in their hearts and homes by fostering children. Register as a foster parent in South East Queensland.

Wet Wipes Awareness Campaign

Client: Hunter Water
Campaign: Keep Wet Wipes out of Pipes
Call to Action: Raise awareness about the issue of wet wipes causing major pipe blockages and ruptures. The campaign builds on growing worldwide momentum against flushing wet wipes, reminding people to instead put them in a garbage bin

Legacy Campaigns

Condoman Campaign

Client: Commonwealth Department of Human Services and Health
Campaign: “Don’t Be Shame Be Game” Sexual health and the prevention of HIV/AIDS
Call To Action: To promote sexual health.
Years: 1993-1997

Hepatitis C Campaign

Client: Aboriginal Drug and Alcohol Council
Campaign: How Hep C is transmitted – Methods to reduce transmission
Call To Action: To inform of the risks and mode of transmission of Hepatitis C
Years: 1998

Youth Health Program

Client: Queensland Health
Campaign: It’s OK to call for Help: Combating Youth Suicide in QLD
Call to Action: To facilitate help-seeking behaviour among youth
Year: 1999

Youth Health Program

Client: Vic Roads
Campaign: Bent?
Call to Action: To educate young drivers about the possible dangers of illicit drug use and driving. and to signpost the Vic Roads sponsored freecall drugs and driving information line
Year: 1999

Condom Use And Safe Sex

Client: Commonweatlth Department of Human Serices and Health
Campaign: Sexual Health – Youth
Call To Action: To educate and inform Australian youth about safe sex, condom use, and HIV/AIDS
Years: 1987-1997

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